Marketing has principles that are based on human behaviour, and will remain the same for the most part. However, the landscape evolves continuously, and many things change. Keeping up to date with the latest marketing jobs will help you identify the trends in the market.
Technology has been speeding everything up, of course, and companies looking to get their message out need to get ahead of the new trends.
Here are nine key concepts to be on top of if you want people to know about your business.
1. Mobile Is King
We’ve all heard it a million times, but it can’t be stressed enough. Mobile is one hundred percent crucial. US consumers now spend more time on their mobile devices than on computers.
There’s no better time to get familiar with mobile optimization, searching, conversions and ubiquity. We are all addicted to mobile, and marketers should notice and prioritize that.
2. Do Consumer Segmentation
Brands need to know where people on their marketing lists come from. Demographic information is a powerful way to improve targeting on your promotional material.
What’s the point of sending 500,000 e-mails if you don’t know who’ll be getting them?
Instead, it’s much better to have a system in place to organize the audience by demographics so that you understand exactly which consumers are the right fit for each promotion.
3. Distribute Samples Through Social Media
According to a Product Sampling Council survey, 92 percent of consumers said they will buy a product if they like it after receiving a sample.
This is clear evidence that sampling works. It’s just a matter of getting the product into the right hands.
A great way to do that is through Facebook, where the demographic information of a user is linked to their profile.
This makes it a lot easier to get meaningful data when you send samples, and can be a great way to keep track of them and look for future purchases.
When you distribute samples through social media, you’ll also allow customers to share samples with their friends, increasing your brand awareness through recommendations and maximizing your ROI.
4. Brand Ambassadors Are Essential
When you encourage loyal customers or employees to become social media ambassadors, you’re unlocking a key marketing asset.
Business owners will maybe be challenged by this concept, but brand ambassadors are an amazing way to attract more customers.
Loyal followers will speak for your brand, encouraging others to purchase and follow. You can help them by creating hashtags and incentives for them to post about the brand online.
This draws positive attention from their networks, consistently increasing your business’ follower base.
5. Try Marketing Automation
A few years ago, only the biggest brands had the resources to get software platforms and technology in general to help them effectively marketing on multiple online channels (such as websites, social media, and e-mail).
Nowadays, things have changed, and marketing automation is an easy, affordable options that allows companies of any size to integrate platforms and automate repetitive tasks.
If you’re not on board with automation already, it’s time to get going. It’s necessary that fits any budget, and no longer something only world-recognized brands can do.
6. Get A Relationship With Content Creators
Another important thing to keep in mind these days is that everybody has a voice. Anyone can publish whatever he or she want on any platform.
For this reason, it’s essential for brands to hire writers, content creators, speakers, producers, and developers.
Beyond that, you’re going to need someone who is talented at writing, but also understands the niche market. Being a great writer doesn’t mean much if, a creator doesn’t have the necessary knowledge to be able to communicate with the audience.
7. Be Transparent
Brands have an opportunity to be transparent through virtually all online mediums, but very few take advantage of this opportunity – some will even fight it.
The most successful brands are the ones who provide customers with accurate information of what they are doing, not just some of the time – but always.
8. Social Media Takes Time
Marketers often get frustrated when their social media strategies fail to produce results in the first few months.
The thing about social media is that it rarely works straight away. You need to take time to determine what content followers are interested in the most, and what engages them.
To most people, social media success will require long-term commitment, patience, and cultivation.
9. Prioritize Personalization Over Globalization
Every day as technology progresses, marketing becomes more and more individualized. Personalization isn’t exactly a trend, but a big transformation we should take into account.
Even when it comes to global brands, business have been reconsidering their structure to increase local and regional influence.