Email marketing gamification is a comparatively inexpensive technique for businesses to prompt their email subscribers to act.
Studies conducted by marketing experts show that using games in email campaigns increases the return on investment by three hundred percent.
And it is no surprise because the gamification of email marketing campaigns satisfies the human need for rewards. Yes, for every game the winners will be rewarded with valuable gifts such as free coupons, free subscriptions, etc.
Interactive yet insightful games
You need to make sure that your games are interactive, as more than eighty percent of marketers believe that interactive content can draw people’s attention quickly.
Images in a motion trigger various parts of the human brain, and hence when you use them, it can be appealing to the recipients.
With interactive elements, there is a high chance that people spend more time on your email.
Also remember that your games provide value to the users besides being interactive.
Pro tip: How to find emails?
In case you are just building a prospect list for your email campaigns, you could use an email address locator like GetEmail.io. This tool uses the latest technology such as machine learning and big data to locate the correct email address format i.
e., find emails of any person.
Include visual elements
Different marketers and businesses have different experiences with regard to images in email marketing.
Some people believe that adding too many images in emails comes with the risk of a lowered open rate as it takes time to load the images.
On the contrary, some believe that by adding good quality pictures amidst email content your brand can stand out.
With these comments by different marketers and businesses, we can say that there is no one rule that fits all and it is wise to experiment by yourself to see what result you get.
Specifically, when we talk about email marketing gamification, a visual elements such as a picture speak a thousand words.
When you are including games in your emails, it is vital that it looks intriguing. None of the prospects will engage with the games if it is poorly made.
To get more creative, you could include GIFs and QR code generators to boost your audience’s excitement.
Do not overdo
Email gamification will remain exciting among the users until it is done in moderation. When you overuse it, your emails will lose the excitement among your audience.
Hence, do not overuse it and leave space for anticipation.
Announce exciting rewards
When you announce an exciting reward for the winners, your subscribers will be highly motivated to participate.
You can make the announcement in different ways – either announcing it straight away what is in it for the winners, or you can give them a hint.
In case you are a business in the restaurant industry, it is good to offer free dinner for their family at your restaurant for one night as a reward. This will not only make them motivated and happy but a high chance for word of mouth to spread.
Ensure that your games are clear and achievable
If your games are too difficult, your subscribers will skip the game before finishing it.
Some brands play this tactic. They intentionally make it hard for the participants to play the game so that they get the engagement and give nothing as no one will win.
However, with this, you will end up losing your customers.
Final thoughts
Remember that your goal with email marketing gamification is not to make it hard for them, but to make them feel happy with their accomplishment and rewards.
