Whatever sector your company operates in, chances are that you have a lot of competitors and want to stay ahead of the game. And in a digitalized, ever-connected world, customers are increasingly attracted by memorable, easy-to-recognized, and interactive brands.
It goes without saying that, to achieve lasting success in such a crowded landscape, you need some unique and clever business branding ideas. If you don’t know where to start, then you’ve come to the right place. In this article, we’ll offer you 5 awesome tips to up your branding game.
Revamp Your Logo
One of the most creative branding ideas for businesses is revamping your brand logo. The keyword here is precisely “revamp”. Your customers probably identify you with your current logo, so you don’t want your new one to be so different that they won’t associate it with your brand.
Instead of creating a new one from scratch, build on what you already have, and consider tweaking some of its features, such as the size, shape, color, or font. And make sure you check out this printing company if you want your logo to appear sharp and beautiful on your printed materials.
Make the Most of Social Media
Any good marketer is well aware of just how powerful a social media marketing strategy can be. So, if you’ve not jumped on the bandwagon yet, then do it right now. Work on crafting a catchy, professional, well-executed business strategy that can be launched on your social media platforms.
This is one of the most successful branding ideas for small businesses. Why? Because it will enable you to reach and engage with a huge number of potential customers and, ultimately, build your very own community, in a fast, easy, and cost-effective way.
Launch a Well-Curated Blog
Content marketing is the key to successful branding. And one of the consistently successful and profitable content marketing tools is blogging. Start a blog about your company, post relevant content with regularity, and ask your audience for feedback as a way to boost their engagement.
Remember that you don’t simply want to write generic blogs. Your articles need to be closely linked to your products and services, with the ultimate aim to incite your readers to check out your offering.
Tap Into the Power of Video
Most successful businesses out there are taking advantage of the captivating, powerful potential of video content. After all, humans are ten times more likely to find videos memorable and attractive than other media, such as written texts or even images.
So, start filming more video content related to your brand, which educates, informs, and inspires your audience, and eventually turns it into buying customers.
Pick Your Unique Character
This is something that, especially smaller brands, might find a bit tricky: choosing your archetype. What do we mean by that? Well, a branding archetype is simply a recognizable, easy-to-remember character that you want people to associate with your company.
This character can be taken from a movie, a book, a cartoon, a video game, and so on, as long as it’s popular, memorable, and well-targeted to your brand and the customer segment that you want to reach.
So, unleash your creativity and pick the unique character that you want people to remember you by and identify you with.
Try Out These Business Branding Ideas Now!
If you’re serious about overtaking your rivals in today’s tough and fierce marketplace, then you need to put these business branding ideas in place now.
From re-thinking your logo to improving your social media strategy, from shooting more videos to blogging and choosing your archetype, these tips will all help you thrive.
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