The use of traditional marketing materials such as flyers, brochures, and pamphlets to promote a business, product, or service remains to be practical and effective. Even if digital marketing has been a buzzword for many years, companies can still benefit from conventional advertising tools and resources.
But since most businesses only have a limited budget to spend on traditional marketing materials, choosing the best one from the many different options can be quite a challenge. Each type has its pros and cons that narrowing down your choices will take some time.
Among the various options, roll-up banners are one of the best choices businesses can go with. Also known as pull-up banners, they are one of the most versatile promotional materials. They are light, portable, and easy to set up, which means you can use them anywhere, inside or outside your office or shop.
Roll-up banners are also durable, which means you can use them over and over again. You can bring them with you to display during events such as trade fairs, conferences, training sessions, and speaking engagements. They also work great as backdrops for TV interviews and corporate videos.
When you invest in a well-made roll-up banner in Dubai, you will have a large canvas to advertise your business. However, this marketing tool won’t take up too much space due to its make and style.
Lastly, when designed and made right, a roll-up banner will easily catch the eye of your target audience. It is a fantastic marketing tool that builds brand recall which can lead to more visits to your office or shop and website and better sales outcomes.
Effective Banner Designs
Getting the right design on a pull-up banner is crucial if you want it to generate the impact you need to on your customers.
To ensure your investment in this marketing tool will be worth it, follow these tips for designing your first roll-up banner:
1. Come up with a simple design
Although you want your banner to help you achieve several goals, avoid putting too many images and text on it. If you cram in a lot of information in the design, you will end up confusing and turning off the people who look at it.
As such, when creating the design, keep in mind that less is more, and harness the impact of negative space in design. Your main goal for the banner should be to get the attention of people and create brand awareness.
Additionally, remember that any text on the banner detracts from the design, thus reducing its visual impact. Because of this, include only some short, basic writing or statement and steer clear of paragraphs and long sentences.
If you want to provide people with more information, prepare supplementary materials such as brochures and pamphlets which contain all the facts you want to communicate. You can even have flyers printed immediately by an express flyer printing company when necessary.
2. Showcase images
Images are essential for drawing attention to your banner. Because of this, it is important that your design highlights these features.
Choose images that are related to your brand, product, or service. Photos of smiling, happy people are instant attention-grabbers as well; you might want to incorporate one or two of these in your design.
To get the most impact from these images, use high-resolution ones in your final design. If you use low-resolution photos, once they are enlarged, any flaws will be instantly noticeable, and images will be pixelated or of low quality.
Keep in mind that high-quality images on your banner will reflect well on your business. They can convey professionalism and commitment to perfection. Low-resolution photos, on the other hand, can create a shabby and amateurish effect that will do nothing good for your brand.
3. Use colors wisely
When designing a banner, colors are your most valuable allies. The right contrasting hues can create striking designs that will make it stand out from the crowd.
To come up with a striking palette, consider your corporate colors and logo first. The hues you choose should tie in or support these two elements.
Since the background color will take up the majority of the banner, you should put some thought into this as well. If you are having a hard time choosing the perfect one, pick a hue that supports how you want people to perceive your brand.
If you want people to see your company as professional or serious, opt for “formal” colors such as black and grey. If you want others to see your brand as fun or exciting, go with bright hues like yellow and orange.
4. Place your logo and the most important information on top
Many people glance only at the top of the banners and walk away without looking at the whole display. So be sure to put your logo at the top of your design.
By doing this, you will ensure that those who only take a look at your banner for a few seconds (such as motorists) will at least remember your logo and business name.
Put your main message at eye level as well. This will help grab a person’s attention as he or she walks past the banner.
5. Make it easy for people to peruse your banner
Lastly, when reading English text, people will automatically read from left to right and from top to bottom. Because of this, those who are interested in your banner will scan and read it the same way.
As such, design banners so that they flow from top to bottom and are readable from left to right. By doing so, you will make it easy for people to know and understand the information written on it.
However, if you are designing a banner with Arabic text, make sure the writing can be read from right to left so that you convey your message correctly.
If you are not confident about your creativity and designing skills, or don’t have the time to come up with banner ideas, look for a company that designs and prints roll-up banners. With their services, you will have the perfect banner designed to benefit your business.
Michael Gribben specializes in Marketing and Product Development at King Printers Co. Ltd in Osaka, Japan and is the spokesperson for Print Arabia, the first Japanese online printing company in Dubai, UAE. Print Arabia offers hassle-free offset and digital printing, as well as large format, novelty, and T-shirt printing services.